OPUBCO Communications Group has announced a strategic shift within one of its business units.
Wimgo.com will transition its focus away from the previous mission of offering a national solution for media companies in other markets. However, the site’s focus on Oklahoma will continue to operate as it has since launching in 2008.
The move requires fewer resources than what had been allocated.
“Since September of 2010, we’ve had a separate staff focused on a national strategy and that is being discontinued,” said Chris Reen, president of OPUBCO Communications Group and publisher of The Oklahoman. “As a result, the staff is being reduced by 5 positions, with the balance of the team being reintegrated with our core digital group at OPUBCO.”
Wimgo.com will continue to operate and grow as an events calendar and local business solution.
“We will continue to serve our audience of more than 200,000 unique visitors per month,” Reen said. “And Wimgo as an advertising solution, along with our daily deals product, will continue.”
Because of the time of year, affected employees were given enhanced severance packages that included outplacement services and subsidized medical coverage.